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Penn Jillette Works Magic with Celebrity Apprentice Ice Cream Challenge

penn_apprentice15 All-Star Celebrity Apprentice draws to a close next weekend and Las Vegas headliner, magician and entertainer Penn Jillette is one of two finalists who remain in the competition. Jillette has been tasked with creating and marketing a new flavor of Walgreens Good & Delish premium ice cream. If “Vanilla and Chocolate Magic Swirtle” sells more units than his competitor’s product between now and Friday, then Las Vegas charity Opportunity Village* will receive a $100,000 donation from Walgreens.

The ice cream was delivered to local Walgreens stores on Sunday under a veil of secrecy. I’m told that the boxes and cartons were covered in black paper to conceal the names of the ice cream flavors before the products were revealed on national television. On Monday, May 13 stock was in the freezers and balloons were hanging from the ceiling. At our local Walgreens, the store clerk had already set aside her own pint of ice cream. She had chosen Jillette’s Magic Swirtle to take home with her that evening.

Good enough. We decided to ask two research subjects to taste test Vanilla and Chocolate Magic Swirtle, and watched through the viewfinder in order to gauge their reactions.

Here we go.

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Subject A: Quiet and reserved, highly analytical, national level bridge player. Photographed prior to sampling the test product.

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Subject A: Photographed while sampling Vanilla and Chocolate Magic Swirtle ice cream.

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Subject A: Photographed after exceeding the recommended serving size of Magic Swirtle ice cream.

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Subject B: Congenial and compassionate, martial arts enthusiast and current student.

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Subject B: Photographed while sampling Magic Swirtle ice cream.

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Subject B: Photographed after sampling Penn Jillette’s ice cream product.

Both subjects praised the  smooth consistency and sweet flavor of the ice cream; chunks of candy captured in each spoonful earned special mention.  Both subjects agreed that they felt happier after eating Magic Swirtle ice cream.  Subject A demonstrated increased energy and completed assigned tasks at a more rapid rate after product consumption; there was no change in Subject B’s work performance relative to baseline.

Observation Based Conclusions:

1) Mood elevation was clear in both subjects after sampling the Magic Swirtle ice cream product.

2) Exceeding the recommended serving size risks manic bliss.

3) In some cases, consumption of Magic Swirtle ice cream can boost work performance.

4)  Subject B has a better understanding of product placement than subject A.




*Opportunity Village provides programs to help men and women with disabilities reach their full potential.

6 Comments Post a comment
  1. Very cute …. I mean the article not the subjects; although they are cuties too. I stocked my freezer with Magic Swirtle Ice Cream. Luck to Penn Jillette and Opportunity Village in winning the monetary award from Celebrity Apprentice.

    May 14, 2013
    • ontapblog #

      Thank you, cath. I’d like to see Penn pull out the win here. His charity is a local institution that focuses on helping disabled men and women in the Nevada community. The $100K from Walgreens, plus an additional $250K should Jillette be named the All-Star Celebrity Apprentice winner, would make a big difference.

      May 14, 2013
  2. Mary Ann #

    Just stocked my freezer also and couldn’t resist a little taste test…”Magic Swirtle” truly is “delish.” Best of luck to “Penn and Teller” and to “Penn and Taylor” on Celeb Apprentice!

    May 14, 2013
    • ontapblog #

      It is yummy, isn’t it?! I think Penn was wise to go with traditional vanilla and chocolate flavors that have broad appeal among ice cream lovers. The candy doesn’t hurt, either!

      May 14, 2013
  3. If Subject A and Subject B endorse this product, I will try it. Funny take on a delicious topic!

    May 14, 2013
    • ontapblog #

      Ha ha! I’d have to say that Subjects A and B are pretty good sources if you need a food or restaurant critique. We may have to call on their expertise again sometime! Thanks for reading.

      May 14, 2013

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