Musician Endorsements of Political Candidates: What’s Your Opinion?
Leading into the 2012 Presidential election, both the Democratic and Republican campaigns have enjoyed the endorsement and support of popular musicians and entertainers. Bruce Springsteen, Kid Rock, Pearl Jam and Meat Loaf are only a few of the many entertainers who have announced a political preference. From brief messages of support posted on social media sites, to public appearances with the candidates, to active participation in fundraising events, celebrity involvement has varied.
We’d like to know your opinion of celebrity endorsements during this election year!
If you would be so kind, please take a moment to select the best answer to each of the three following questions. Poll results for each question are immediately available for your review.
Thank you for participating! Are the results what you expected?
November 6, 2012 Addendum: The votes are in, and the poll is closed. The results are as follows:
Should your favorite musician/entertainer endorse publicly endorse a candidate in the 2012 presidential race?
74% of respondents felt that a musician’s endorsement has the potential to sway votes, 26% disagreed. Of that 74%, half felt that musicians should endorse political candidates in order to influence votes, half argued that musicians should not endorse candidates because of the potential to sway votes.
If your favorite celebrity endorses a candidate in the 2012 presidential election, how will that announcement affect your vote?
It is interesting that while the majority of poll respondents were confident that musician/entertainer endorsements could influence voting practices, 97% of all respondents insisted that their own vote would not be affected. Only 3% of respondents said they would be more likely to vote for the candidate endorsed by their favorite musician/entertainer.
If your favorite musician/entertainer’s endorsement is contrary to your own political preference, how will you respond?
Of all respondents, 60% said that they would continue to enjoy and purchase products from their favorite musician/entertainer, even if that entertainer endorsed a candidate contrary to the respondent’s preference. However, 40% replied that they would be less likely to enjoy or purchase that entertainer’s product (tickets/music).
Poll sample size is insufficient to make firm conclusions. However, there are trends within the responses that suggest the following:
While there is a general impression that musician/entertainer endorsements will sway votes, it is more likely that voting practices will remain unchanged.
Musicians/entertainers who endorse political candidates run a financial risk. If a particular musician’s fans are evenly divided in political leaning, then our poll suggests that 40% of one-half the fan base, equal to 20% of the entire fan base could limit or eliminate future purchases as a result.