Rob Shuter: Nice with Spice
First in a three part series.
Rob Shuter talks about other people for a living. The twist? He actually likes the celebrities whose ups and downs are chronicled in his Popeater.com column. Does this mean that Shuter is “celebrity friendly”? Rob prefers to describe his reporting as “celebrity fair”.
The Naughty but Nice columnist applies a dinner table standard to his reporting. “If it’s not something that I would talk about with friends in the cafe, I won’t print it. If it’s not appropriate, I won’t talk about it.” That doesn’t, however, mean that Shuter is a pushover. When celebrities fib, and they do, they’re challenged with a quiet “Now that just doesn’t sound right.”
Rob insists that this is the right time and he’s in the right place to deliver gossip of the kinder, gentler variety. Mean just isn’t selling well this century. When asked if his comments refer to firebrand Perez Hilton, Shuter replies, “Ooh, Voldemort, he who shall not be named!”
Nice seems to be working out well for Rob. In just a few weeks, he’ll film the pilot for a new cable television show, “Naughty but Nice”, based upon his Popeater column of the same name. The format? Think Chelsea Lately without the edge. The thirty minute show will include a 15 minute chat between Rob and his media colleagues, a 10 minute celebrity interview, followed by 5 minutes of audience questions. The nicest (Brad Pitt is very tall) and naughtiest (Brad Pitt has terrible skin) tidbits of the day will be shared.
Rob confesses that he loves his job. He enjoys talking about the stars that we all love, and likes to give his readers a laugh, even if those laughs sometimes come at the expense of celebrities like TLC reality show queen Kate Gosselin. Which celebrities does Rob most admire? He respects those who are most difficult to reach, those stars who prefer a quiet corner bar to the New York City hot spots.
And which celebrity would Rob most like to see naked? “Lassie. I hate dogs in those silly coats! Wink.” Come now, Rob, that just doesn’t sound right.
Coming Thursday: Rob Shuter on Taylor Hicks