All-Star Celebrity Apprentice draws to a close next weekend and Las Vegas headliner, magician and entertainer Penn Jillette is one of two finalists who remain in the competition. Jillette has been tasked with creating and marketing a new flavor of Walgreens Good & Delish premium ice cream. If “Vanilla and Chocolate Magic Swirtle” sells more units than his competitor’s product between now and Friday, then Las Vegas charity Opportunity Village* will receive a $100,000 donation from Walgreens.
The ice cream was delivered to local Walgreens stores on Sunday under a veil of secrecy. I’m told that the boxes and cartons were covered in black paper to conceal the names of the ice cream flavors before the products were revealed on national television. On Monday, May 13 stock was in the freezers and balloons were hanging from the ceiling. At our local Walgreens, the store clerk had already set aside her own pint of ice cream. She had chosen Jillette’s Magic Swirtle to take home with her that evening.
Good enough. We decided to ask two research subjects to taste test Vanilla and Chocolate Magic Swirtle, and watched through the viewfinder in order to gauge their reactions.
Here we go.
Subject A: Quiet and reserved, highly analytical, national level bridge player. Photographed prior to sampling the test product.
Subject A: Photographed while sampling Vanilla and Chocolate Magic Swirtle ice cream.
Subject A: Photographed after exceeding the recommended serving size of Magic Swirtle ice cream.
Subject B: Congenial and compassionate, martial arts enthusiast and current student.
Subject B: Photographed while sampling Magic Swirtle ice cream.
Subject B: Photographed after sampling Penn Jillette’s ice cream product.
Both subjects praised the smooth consistency and sweet flavor of the ice cream; chunks of candy captured in each spoonful earned special mention. Both subjects agreed that they felt happier after eating Magic Swirtle ice cream. Subject A demonstrated increased energy and completed assigned tasks at a more rapid rate after product consumption; there was no change in Subject B’s work performance relative to baseline.
Observation Based Conclusions:
1) Mood elevation was clear in both subjects after sampling the Magic Swirtle ice cream product.
2) Exceeding the recommended serving size risks manic bliss.
3) In some cases, consumption of Magic Swirtle ice cream can boost work performance.
4) Subject B has a better understanding of product placement than subject A.
TEST PERFORMED UNDER CONTROLLED CONDITIONS; INDIVIDUAL RESULTS MAY VARY.
*Opportunity Village provides programs to help men and women with disabilities reach their full potential.